This year the Value of Water is the talk of the town, definitely for the so-called water community. Is it so outside the boundaries of this community? Please join this workshop not only to hear the storylines the participants of the European Junior Water Programme (EJWP) have been working on, but also their struggles and creation process. We will continue with a dialogue on how these narratives can contribute to convey messages that are more appealing and engaging (in substance and form) for society.
See where young professionals are coming from when facing the idea of value of water. How to show (rather than just saying) that water is important? Why is this so? How do we get to compelling narratives that lead to (voluntary) behavioural changes in the way people use, conserve and pollute water?
Welcome & Introduction
– Welcome and Introduction by Naomi Timmer, Working Goup Leader Human Capital, Water Europe / Director EJWP
– Introduction to New Narratives about the Value of Water, Gonzalo Delacámara, Leader of the Vision Leader Team Value of Water, Water Europe
Presentation of New Narratives about the Value of Water by EJWP
- The Value of Water in our daily life, by EJWP1 (30 min)
- From a Water Drop into a Glass of Wine, by EJWP2 (20 min)
New Narratives for the future?
Oriana Romano, Head of Unit, Water Governance and Circular Economy, CFE, OECD
Gonzalo Delacámara, Leader of the Vision Leader Team Value of Water, Water Europe
Participants to the session
Naomi Timmer, Working Goup Leader Human Capital, Water Europe / Director EJWP